Accra Brewery launches Wild Roots herbal drink
Wild Roots, a new ready-to-drink alcoholic beverage, is now available in Ghana.
Accra Brewery PLC has introduced Wild Roots, a herbal ready-to-drink alcoholic beverage in Ghana. This new stimulant-free offering was developed in line with regulatory requirements and launched at the company’s premises in Graphic, Accra. The beverage includes selected herbal and fruit flavours, such as wormwood, gentian, and bitter orange, providing a balanced bittersweet taste.
Country Marketing Lead Vanessa Kavi stated that Wild Roots was developed before regulatory changes on stimulants in alcoholic drinks, showing the company’s commitment to innovation and compliance. She explained that the brand draws inspiration from the efforts of hardworking Ghanaians and encourages consumers to acknowledge their achievements. The product was developed without stimulants like caffeine, kola nuts, and guarana, adhering to the Food and Drugs Authority’s directive.
The launch is part of Accra Brewery PLC’s strategy to diversify its portfolio and respond to changing consumer preferences and regulations in Ghana’s alcoholic drinks market. The company recently appealed to the government to delay new excise duty rates on locally produced beer, which are set to increase from 32.5% to 40%.
Why it mattersAccra Brewery PLC has introduced a new product in Ghana, expanding its beverage portfolio.