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DStv slashes subscription prices in Liberia

Satellite TV provider DStv reduces its Ultimate package from US$37 to US$7 monthly, making it more accessible.

Satellite television provider DStv has significantly reduced its subscription prices in Liberia, with the Ultimate package now costing US$7 monthly, down from US$37. The changes, which took effect on November 5, 2026, also include a simplified package structure and expanded entertainment options across Africa.

Cynthia Awuor Joel, Digital Marketing Specialist at MultiChoice, stated that the price cuts were a direct response to customer feedback about DStv being perceived as too expensive. She explained that the company aims to reposition the brand as more affordable and consumer-friendly, making satellite television accessible to a wider Liberian audience.

The new DStv structure features four packages: Starter (US$7), Select (US$13), Sports, and Ultimate, replacing previous arrangements. The Starter package offers telenovelas, Africa Magic, Cartoon Network, and a weekly football match, while Select adds more football coverage like La Liga, additional cartoons, and movies.

Why it mattersLiberian households and businesses can now access satellite television entertainment at lower monthly costs.