Windhoek City Sporting Club rebrands as Pamwe
The club aims for professionalisation and commercial sustainability with new pillars including women's football and facilities.
Pamwe Sporting Club has officially launched its new identity, changing its name from Windhoek City Sporting Club. The rebranding took place on Wednesday at the club’s home ground, the Pionier Boys School Sports Ground. Club president Ndafelenga Ndafyaalako announced an ambitious vision focused on professionalisation, youth development, and long-term commercial sustainability.
Ndafyaalako stated the rebranding signifies a move towards a professionally managed and commercially independent institution, with key development pillars being women’s senior football, youth football, and facilities management. The women’s programme has already seen players earn national team call-ups, secure scholarships, and win a Cosafa tournament medal. The club is seeking corporate partnerships for player welfare, equipment, and infrastructure upgrades.
The club's journey began as Ramblers, evolving into Windhoek City Sporting Club for the 2024/2025 season. The new name, Pamwe, meaning 'together', reflects the team's solidarity, which contributed to reaching the semi-finals of the 2026 Namibia Football Association Cup. Head coach Andrew Gabriel highlighted the opportunity to build on achievements and improve football structures, aiming to develop disciplined athletes and leaders.
Why it mattersNamibian football players and the club's future development are directly affected by this rebranding and strategic shift.