Tunisia focuses on execution at 40th business event
The annual Journées de l’Entreprise in Sousse will prioritize actionable recommendations over diagnostics.
Tunisia's 40th Journées de l’Entreprise will take place in Sousse from December 10 to 12, 2026, focusing on the challenge of executing economic reforms and strategies. Organized by the Institut arabe des chefs d’entreprise (IACE), the event aims to move beyond identifying problems to proposing concrete, directly applicable solutions. This edition, held under the patronage of the President of the Republic, addresses the theme "The Company Facing the Challenge of Execution: From Reform to Transformation."
Organizers note that results from government actions are slow to materialize and be felt, prompting a shift in focus to the 'how' of implementation. The program will explore both external geopolitical constraints and internal company-level barriers to transformation. International figures will discuss geopolitical impacts, and a special session will address energy challenges. The CEO Masterclass will examine internal mechanisms hindering progress and present levers for action.
The second day will feature Recommendation Workshops on eight themes, where participants will exclusively present concrete, applicable recommendations rather than engaging in debates. These recommendations will be synthesized and shared after the event. A "Challenge Session" will also broaden the discussion to include water stress alongside energy concerns, reflecting the event's commitment to practical outcomes.
Why it mattersTunisian businesses and government officials will focus on implementing reforms and strategies to achieve tangible economic results.