Uganda Tourism Board secures AFCON 2027 marketing deal
The board will use the 2027 Africa Cup of Nations to promote Uganda's tourism attractions internationally.
The Uganda Tourism Board (UTB) signed a partnership agreement with the Confederation of African Football (CAF) in Kampala on Friday, securing official destination sponsorship rights for the 2027 Africa Cup of Nations (AFCON). This deal allows Uganda to promote its tourism attractions through CAF’s international broadcast, digital, and stadium platforms.
Deputy Speaker Thomas Tayebwa stated that the partnership offers Uganda a chance to leverage football's popularity to attract tourists and enhance its international profile. He urged UTB, the Ministry of Tourism, Wildlife and Antiquities, and private sector players to prepare for an influx of visitors by improving transport, accommodation, hospitality, and security.
AFCON 2027, also known as PAMOJA 2027, will be jointly hosted by Uganda, Kenya, and Tanzania from June 19 to July 17, 2027. Tayebwa emphasized that the tournament provides an enormous opportunity for tourism and business, encouraging visitors to explore Uganda and create lasting memories.
Why it mattersUganda will use the AFCON 2027 football tournament to market its tourism attractions to an international audience, potentially attracting tourists and investment.