Signet and De Beers deepen Botswana diamond ties
The two companies are strengthening their partnership across mining, manufacturing, and retail to boost natural diamond sales.
Signet Jewelers and De Beers are reinforcing their partnership in diamond mining, manufacturing, and retail, with Botswana's economic development, local craftsmanship, and responsible sourcing at the core of efforts to revive consumer demand for natural diamonds.
This collaboration was highlighted at a reception in Gaborone on Friday, celebrating Botswana’s 60th independence anniversary and its role in the global diamond industry, following a visit by Signet executives to the Jwaneng mine.
The companies aim to center their strategy on Botswana's economic transformation and responsible sourcing to counter weak demand in the natural diamond market.
Why it mattersBotswana's economic transformation and local craftsmanship are central to Signet and De Beers' efforts to revive consumer demand for natural diamonds.