Eulalia Loribo Apo, known as Jelonny, unveiled Mía Wi’o, a new fashion line blending ancestral heritage with contemporary designs.
A new fashion brand, Mía Wi’o, inspired by Equatorial Guinean traditions, was launched by designer Eulalia Loribo Apo, known artistically as Jelonny. The presentation included institutional representatives, artists, and guests, with the Minister of Information, Press, Culture, and Tourism in attendance. Minister Juan José Ekua Esono Mangue expressed his department's support for initiatives that promote culture, engage youth, and preserve national traditions.
Jelonny stated that Mía Wi’o aims to reclaim her roots and translate ancestral legacies into modern proposals, transforming cultural symbols into elements that express Equatoguinean identity in daily life. The debut collection, 'Raíces Vivas' or 'Mis Raíces,' features contemporary clothing like t-shirts and bags inspired by traditional materials and techniques, alongside traditional wedding attire. Musical and artistic performances accompanied the launch.
The event concluded with a fashion show displaying traditional wedding garments integrated with new creative designs. Jelonny's initiative, Mía Wi’o Cultura Viva, seeks to disseminate Equatorial Guinea's cultural heritage and foster pride in the nation's roots and diversity through fashion and design.
Why it mattersThe launch of Mía Wi’o provides a platform for cultural expression and the promotion of national heritage through contemporary fashion.
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