Savane Médias marks 27 years with local product fair
The Ouagadougou media group celebrates anniversaries by promoting national production and local know-how.
Savane Médias is celebrating 27 years of Radio Savane FM and 8 years of Savane TV with a local product fair in Ouagadougou. The event, running from November 6 to November 14, aims to promote national production, showcase local skills, and encourage the consumption of Burkinabè products under the theme "Produce, transform and consume Burkinabè for true sovereignty."
Group General Manager Issaka Sourwèma stated that Savane Médias goes beyond information and communication, actively promoting economic and cultural actors through events. He highlighted the participation of listeners and viewers in the media group's work. The fair serves as a meeting point for producers, processors, and consumers, featuring local goods and artistic performances.
The organizing committee president, Yacouba Jacob Barry, emphasized the initiative's goal to promote Burkinabè self-sufficiency in production and transformation. The program includes regional days, a diaspora day, and a national day, along with a cycling race on November 15. Salifou Nikièma, president of the informal economy council, praised the fair for providing visibility and valuing local expertise, recalling the radio's historical role in information access for illiterate populations.
Why it mattersBurkinabè producers and consumers are directly affected by the fair promoting local goods and skills.